During my time at Call Center Week in Las Vegas, I met with a number of companies that were a bit â€œoutside the boxâ€� of what one might expect from such a show. I saw representatives from businesses in the education field, those who specialized in location services, and even one particular social gaming company. Perhaps the most unexpected company present, though, was one that specialized in the retail energy market, Glacial Energy.
I sat down with William Serratore, director of sales and marketing services at Glacial Energy, to talk about his presence at Call Center Week and to take the temperature of his company and see what is on the horizon in the alternative energy space.
Glacial Energy is a seven year-old company that relies heavily on trade shows for its networking, sending Serratore or other representatives to 50 to 60 shows a year. Generally, the company is looking for customers, channel partners and resellers. Right now it boasts over 50,000 customers in 22 deregulated states.
The company sells electricity, natural gas and green energy, and thinks of utility choice as reminiscent of telecom deregulation. Glacial offers easy, month-to-month agreements so clients do not need to make huge commitments and can cancel at any time. Serratore is hoping for nationwide deregulation, which will lead to cost savings for consumers. All politics aside, he feels it will happen soon.
One big initiative at Glacial is the pursuit of green energy. Customers can opt in to green energy with no CAPEX, buying from a consortium. They would then be eligible for renewable energy credits. The green energy is available from Glacial in tiers from 10 percent all the way to 100 percent.
Another big push for Glacial is its movement into the residential market. It is already active in Michigan and Ohio and is working on other states. The company is using an outbound call center to help build awareness, which is one of the reasons it was present at Call Center Week. See, it all comes together in the endâ€¦
About the Author- Rich Steeves is a TMCnet Web editor. He taught writing for nine years. He has also worked as an editorial assistant at Penny Publications. He has written short stories, newspaper columns, blogs and recently published his first novel. He attended The George Washington University where he received his bachelor’s degree in English and a master’s degree in education.